course: branding
do you need a brand for your business? do you want to strengthen your branding knowledge?
do you want to design your brand with a strategic approach that translates into added value to achieve your business goals?
people who complete the 6 weeks of this online workshop will be able to develop their brand in this period of time. a "brand" understood not only as a logo, but as a strategy reflected in a visual identity that connects with the target audience.
we will learn to investigate, identify the target audience, enhance strengths and opportunities, mitigate threats and weaknesses, translate these findings into a brand strategy that will ultimately be reflected in a visual identity.
¿qué puedo esperar al final del taller?
at the end of the workshop, you will have a brand strategy and a logo. this means:
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- naming
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- the dna of your brand
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- target audience
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- color palette
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- typography
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- the opportunity to design your logo with the agency's guidelines, or choose between 2 options that the milpa agency develops.
topics
1st. session-
general introduction to branding.
what is branding? why is it important? how can you add value to your entrepreneurship? what do I need to start a brand development?
2nd session-
understanding the environment of the product or service - part I
what do I need to know about the market to develop my brand? how can i identify deferences that add value?
3rd. session-
understanding the environment of the product or service - part II
what do I need to know about my target audience to develop my brand? how can i identify motivations that drive connections with my brand?
4th session-
developing the brand strategy -part I
what is a brand strategy made of? how do i filter the information that is relevant for the development of my brand? what should i be clear about to develop the strategy?
5th session-
developing the brand strategy - part II
what is a brand strategy made of? how do i filter the information that is relevant to the development of my brand? what should I be clear about to develop the strategy?
6th session-
designing the visual identity of my brand
how do i translate all the foundations of my brand strategy into graphic codes?
01.
for whom?
- for entrepreneurs who need to develop a brand (logo, visual identity, brand strategy).
- designers, or independent visual communicators with an interest in strengthening their knowledge and skills in brand creation.
02.
duration
6 weeks/ 2 hours a week
03.
dates and hours
starts august 2022
7-9pm
04.
requisites
there are no prerequisites
05.
cost
$1,000,000 per person
includes: 6 sessions, each of 2 hours. personalized advice within the hours of practical work.
2 logo alternatives developed by a graphic designer from the agency.